Wednesday, December 1, 2010

Paying Tribute to The Classic White Bed

On Thanksgiving Day revealed its new look by launching a new consumer website with a cool, sleek image and lots of fun features!

To celebrate of our newly made-over site, Peacock Alley is paying tribute to the Classic White Bed and sharing the meaning and endless possibilities an All White Bed brings with their beloved customers and followings.

White in design often has been a tenet of minimalism and simplification. Inspired white also represents expansive magical thinking, openness, unlimited possibility.  White symbolizes a blank canvas—signifying a sense of new beginnings.  White reflects an emerging need for clarity and to grasp what is truly important.

Over the years, an All White Bed has become known as Peacock Alley's trademark look and we encourage our customers to use the All White Bed as a blank canvas to add in a little piece of you.  Throw on some fun decorative pillows, or maybe even a bed scarf or cozy throw and the end of the bed?  This is your chance to reveal your inner creativity and make your bed a true reflection of YOU!

Make your White Bed a place you never want to leave...

Tip # 1: Accessorize!

 Even the smallest hint of color or texture can make your bed pop!  Just by adding a colorful, funky pillow with a cool design or bold throw at the end of the bed can turn a neutral seeting into a chic retreat oozing style and flair.

Add a fun Decorative Pillow or cozy Captiva Throw

Tip # 2: Personalize It!

Nothing says "you" more than a monogrammed pillow or sham with inspirational message that you love like "Live", "Love" ,"Dream" or better yet - your name.

Rio Seaglass Pillow & Duvet with Personalized Monogramming

Tip # 3: Simplify!

Sometimes less is more.  You don't necessarily have to add a bunch of pillows in different sizes and shapes to make your bed stand out.  By adding a bold, vibrant print in small pieces you can accomplish so much more.  Not only will you achieve that modern design look everyone craves but you can also switch out your look more often, at a minimal cost!  That's the beauty of the White Bed - your bed accessories can change with your mood, style and trend but the "All White" canvas is timeless.

Eden shams, bolster pillow & bed scarf adds style with the over-kill

Friday, October 29, 2010

Josh's Stories About Airstreams

Stories about other airstreams people own...

1. One couple lives in Houston, but has a second home (trailer) in Marfa... Obviously an airstream.
2. One owns a 1953 and had no idea THIS could be done.
3. A lady and deceased husband traveled all over US until he passed last year. She will not travel anymore, but wants to redo her AS which created her best memories.
4. A gentleman bought a new one, customized it, and for the past 8 months has lived in it vs. his home in Houston. He wants me to join his exclusive AS club.

Cool people, best conversations, and appreciating life in the simplest way.

Just bought a beautiful pregnant lady a tea at Whole foods, sent her to Kuhl Linscomb to buy ADDITIONAL Peacock Alley bedding (love all these customers who love pa), am finally eating lunch (possibly why I'm so skinny!), and am enjoying a frosted Stella with a chocolate chip icing'd sandwich. I love doing what I do!!!

Steel Magnolia & Josh in Houston

So damn awesome and beautiful to be in Houston today for the last Silver Home Tour stop of the month at Kuhl Linscomb. Chatting with all customers who are sharing stories of their experiences with Peacock Alley - everyone here knows about us which is very cool.

They also want me to 'Peacock Alley' their airstreams if they buy one.  I'm going to start this new collection of Peacock Alley Airstreams that I will do in a variety of unique ways.  My mind is in obvious over drive with new products lines being sold on our site right next to the bedding and bath.

Also, never knew I could be happy in a parking lot!!!  I slept in the trailer last night (best night sleep ever) and showered in the Kuhl Linscomb retail store.  I want to live as a constant mooch where I can always plug in and shower in a near by facility or better yet a creek or lake...  How damn cool!!!

-Nature boy
Josh Needleman

Thursday, October 14, 2010

Peacock Alley Visits the Cutest Town in TX

Tucked away deep in the  heart of Texas lies the "cutest little town in Texas," - Hico TX .  Known for its cattle and cotton market, Hico is a place "Where Everybody is Somebody" and that's especially true this weekend.

Peacock Alley's Silver Home Tour and the infamous Steel Magnolia Airstream will be making its way down to Hico, TX to host a special event at Homestead Antique and Furniture Store in celebration of their Antique Fair.  This weekend Oct. 15 - 16 Homestead will be featruring a new trucklaod of antiques and a early preview sale!

So come on down to good ole Homestead Hico to do a little shopping and meet a real cowboy - Peacock Alley owner and resident trailer driver Josh Needleman.  Plus you'll get the chance to take a tour of Steel Magnolia.  YEEEHAW!!!!

On the Road with Josh: Part 2

Monday - 9/27

1am: I made it to Sweetwater, Texas, where I stopped at a rest area on the side of the highway.  Parked between 18 wheelers, I made my way into back to the trailer and had one of the greatest 2 hour cat naps.  This gave me all I needed in order to get back on the road.  

3am: On the road again.  The moon was big and bright (I took a picture through my sun/ moon roof because I couldn’t help myself from constantly looking at it). 

When alone the creative juices kick into to overdrive and all I do is creatively think about the most important aspects in life and how I may improve them.  This ‘alone time’ is so important and time that I typically do not take since I’m always with others (work or home).  While I crave my family/ friends and can’t get enough of them and love all who I work with, there is something so special about being alone where the only person I have to be responsible for is myself.  Again, this doesn’t happen often, so I have to take full advantage of that time when I do have it.

I was able to have a great conversation with a business partner of mine in Italy.  He and his brother (2nd generation) run a family business that produces products for PA.  We have so many common grounds in life and it’s always great to speak to him in a big picture way… I typically refer to him as, “my Italian brother from another mother.”  Since they are 6 hours ahead of us, he’s always one I can reach out to in the wee hours of the morning.  He loved to hear what I was doing and only looks forward to the day I show up in The Piedmonte Country outside of Torino in Italy with SM in tow.  He knows it will happen!  That’s right… this Silver Home Tour is going global!  If Wally Byram can do it, why shouldn’t we?

Wednesday, October 13, 2010

On the Road with Josh: Part 1

Sunday- 9/26:

3:30pm- Steel Magnolia (SM) was picked up at Peacock Alley (PA) and brought home to pack up for the road trip to California with everything (or the simplest/ minimal things) one needs for a trip to California… groceries, clothes, hammock, scooter, skateboard, and a banjo (this maybe the perfect trip to learn how to play one!).

Steel Magnolia Leaving Peacock Alley

9pm- The airstream was sitting too perfectly in front of my house hooked up to my truck where I had no choice but to leave.  My plan was to go to sleep early and wake up in the middle of the night (early Monday morning) so I could drive through the night with no cars on the road.  My excitement about getting on the road took over, so I had no choice but to leave.

SM Leaving Josh's House

The directions are so simple to go to California… Get on I30 West from downtown Dallas.  I30 West turns into I20 West which eventually turns into I10 West and that takes you straight to California.  To start the trip off right, I missed my ONE turn to get on I30 West and realized it 30 minutes afterwards.  Unbelievable!

Monday, October 11, 2010

On the Road with Josh

Josh the Trailer Driver
This shoeless man in the picture is Josh Needleman.  He is Peacock Alley's resident trailer driver.  One day his older brother Jason was so sick of seeing his face around the Peacock Alley office that he decided to send Josh on a little adventure...

It just so happened that Josh had this old, rusty trailer sitting at the back of the warehouse.  He scrubbed it down and turned it into the beauty that is now known as "Steel Magnolia". 

Then off he went on his California road trip, two weeks full of fun, mischief and of course Peacock Alley linens.

And now we are sharing all of Josh's "on the road antics" - featuring daily diary entries and never-seen-before photos - all of Josh's secrets will be revealed.  Stay tuned for more!

Friday, October 8, 2010

A Peacock Alley Exclusive Mississippi

Happen to be in Mississippi?  Stop by Ray's Fine Linens  this weekend and check out the introduction to an exlusive new linen collection by Peacock Alley, honoring Ray's Linens founder and industry visionary Ray Reinhardt.

Don't miss this exciting opportunity to tour Peacock Alley's silver bullet airstream as they make their second stop as part of The Sillver Home Tour.

Friday, October 1, 2010

Silver Home Tour Making Headlines

Peacock Alley's Silver Home Tour is capturing audiences across the nation - so much so that even local news affiliates FOX 5 San Diego stopped by to find out more about this ground breaking event! 

The Silver Home Tours first stop at The Birdcage in Solana Beach, CA has receievd spectacular success and turnout! 

When the team arrived at the store this morning there were people lined up around the block, waiting eagerly to take advantage of some great Peacock Alley deals - and of course the opportunity to step inside the "Steel Magnolia" airstream and witness the phenomenon that is the "Silver Bullet" and it's driver Josh Needleman.

For exclusive photos of the event click here

Thursday, September 30, 2010

Selling Linens Out Of Our Trunk...In Style

Peacock Alley is going on the road with retro cool, selling linens out of their trunk, so to speak. And doing it in style.

Peacock Alley's restored 1977 Airstream named "Steel Magnolia" is changing the way linens are sold.  She (Steel Magnolia) brings the trunk show to your very own doorstep. She may look like a silver bullet--cold and uninviting--but step inside to a haven of soft, comfy textures and soothing neutrals reminiscent of a fluffy feather bed.

The Silver Home Tour is hitting the nation city by city, store by store, giving customers a rare opportunity to learn about the Peacock Alley lifestyle and their wonderful collection of linens. And have a little fun doing it!

Steel Magnolia will visit key Peacock Alley accounts and host parties where guests are given a tour of Steel Magnolia. They will hear more than they ever wanted to know about linens and a history of the iconic company from Peacock Alley's owner Josh Needleman--who can't stop talking about sheets!  Customers can sip an umbrella'd cocktail or two before heading into their favorite linen store to shop for more Peacock Alley.

Josh's brother Jason was happy to get him out of the office. Josh didn't seem to mind a traveling office either.

"We want to promote Peacock Alley's heritage and make it fun, flirty and a little cool at the same time," said Josh. "Just like Peacock Alley's linens, Steel Magnolia is sleek, classic and sexy. The more you use it the better it gets!"

Ultimately, Peacock Alley's plan is to take The Silver Home Tour global. "Right now it's an airstream, next it will be a train, a plane and then a space shuttle," jokes Josh.

"I want to travel the globe converting sleep lovers to Peacock Alley disciples."

Check out The Silver Home Tour in a city near you:

Monday, September 27, 2010

A New Outlook on Trademark Style

The Fall 2010 collections transcends time and trend.  It is classic, but not a scrapbook into the past.  This collection brings a no-fuss approach to style by combining timless pieces with elements that speak to each Peacock Alley lover's personality. 

Peacock Alley introduces the Fall 2010 collection of bed, bath and accessory table linens. The luxury linen brand, renowned for elegance, reveals a new outlook for their trademark enduring style; Peacock Alley’s Fall 2010 designs, patterns, colors and textures infuse a new aesthetic that goes beyond practical concerns and sees the beauty of different things.

Francesca ~ The neutral, elegance of the natural color Linen graces Francesca’s woven damask scroll design, as a garment washed, yarn-dyed cotton/linen. Quilted coverlets, duvets, bed scarves, shams and boudoir pillows inspire an expression of personal style and flare.

Isadora ~ The luxurious charm of chenille in a textured damask floral matelass√©. Easy care 100% cotton reflects light in its depth and is so soft you will never want to leave.  Coverlets, shams and boudoir pillows.

Martinique ~ Go tropical this Winter with Martinique’s refreshing, batik floral in Seaglass blue. The linen blend gives a warm appeal of woven linen in an classic pattern with a splash of cool, including duvets, bed scarves, shams, pillows and tailored bedskirts that highlight the playful batik and add personality to brighten up any room.

Buffalo Check ~ Large-scale buffalo check pillows; yarn-dyed 100% cotton with self-corded edge, in Seaglass or Taupe check.