Thursday, September 30, 2010

Selling Linens Out Of Our Trunk...In Style




Peacock Alley is going on the road with retro cool, selling linens out of their trunk, so to speak. And doing it in style.

Peacock Alley's restored 1977 Airstream named "Steel Magnolia" is changing the way linens are sold.  She (Steel Magnolia) brings the trunk show to your very own doorstep. She may look like a silver bullet--cold and uninviting--but step inside to a haven of soft, comfy textures and soothing neutrals reminiscent of a fluffy feather bed.


The Silver Home Tour is hitting the nation city by city, store by store, giving customers a rare opportunity to learn about the Peacock Alley lifestyle and their wonderful collection of linens. And have a little fun doing it!

Steel Magnolia will visit key Peacock Alley accounts and host parties where guests are given a tour of Steel Magnolia. They will hear more than they ever wanted to know about linens and a history of the iconic company from Peacock Alley's owner Josh Needleman--who can't stop talking about sheets!  Customers can sip an umbrella'd cocktail or two before heading into their favorite linen store to shop for more Peacock Alley.



Josh's brother Jason was happy to get him out of the office. Josh didn't seem to mind a traveling office either.

"We want to promote Peacock Alley's heritage and make it fun, flirty and a little cool at the same time," said Josh. "Just like Peacock Alley's linens, Steel Magnolia is sleek, classic and sexy. The more you use it the better it gets!"


Ultimately, Peacock Alley's plan is to take The Silver Home Tour global. "Right now it's an airstream, next it will be a train, a plane and then a space shuttle," jokes Josh.


"I want to travel the globe converting sleep lovers to Peacock Alley disciples."

Check out The Silver Home Tour in a city near you:




Monday, September 27, 2010

A New Outlook on Trademark Style

The Fall 2010 collections transcends time and trend.  It is classic, but not a scrapbook into the past.  This collection brings a no-fuss approach to style by combining timless pieces with elements that speak to each Peacock Alley lover's personality. 






Peacock Alley introduces the Fall 2010 collection of bed, bath and accessory table linens. The luxury linen brand, renowned for elegance, reveals a new outlook for their trademark enduring style; Peacock Alley’s Fall 2010 designs, patterns, colors and textures infuse a new aesthetic that goes beyond practical concerns and sees the beauty of different things.




Francesca ~ The neutral, elegance of the natural color Linen graces Francesca’s woven damask scroll design, as a garment washed, yarn-dyed cotton/linen. Quilted coverlets, duvets, bed scarves, shams and boudoir pillows inspire an expression of personal style and flare.

Isadora ~ The luxurious charm of chenille in a textured damask floral matelass√©. Easy care 100% cotton reflects light in its depth and is so soft you will never want to leave.  Coverlets, shams and boudoir pillows.

Martinique ~ Go tropical this Winter with Martinique’s refreshing, batik floral in Seaglass blue. The linen blend gives a warm appeal of woven linen in an classic pattern with a splash of cool, including duvets, bed scarves, shams, pillows and tailored bedskirts that highlight the playful batik and add personality to brighten up any room.

Buffalo Check ~ Large-scale buffalo check pillows; yarn-dyed 100% cotton with self-corded edge, in Seaglass or Taupe check.